品牌理(lǐ)念 / Brand Concept

整個徽标以“巨匠”起首字母“JJ”為(wèi)基本元素，經巧妙設計組合而成；
中心的“兩豎一橫”，穩健有力，代表着兩座高聳巍峨的建築坐(zuò)落在地平線(xiàn)上，寓意着巨匠集團“高質(zhì)建華廈、誠實樹巨匠”的宗旨；
内圓代表了一顆冉冉升起的太陽，寓意巨匠蓬勃發展，充滿向上躍升的功力和永續輝煌的積極姿态；
外圓代表地球，寓意巨匠要做全球性大公司的夢想；
徽标采用(yòng)紅色，象征了活力和熱情，寓意巨匠的經營活力和服務(wù)熱情；
整個圖形象征了一個巍然屹立神州大地的巨人，寓意巨匠人團結一緻、昂首挺胸、蓬勃向上的姿态，以不斷進取的精(jīng)神和變革力量，承擔起社會賦予的使命，環抱夢想，與所有關心支持巨匠的客戶朋友一起，共同打造值得信賴和穩健發展的百年。

核心價值觀 忠心、信心、責任心 忠心：員工必須忠于黨和國(guó)家、忠于企業、事業和家庭，心懷感恩。共建“社會合意、企業合力、員工合心”的和諧大家庭。 信心：順境時，不自滿，向着更強的目标奮鬥；逆境時，不氣餒，以更飽滿的熱情、更激昂的鬥志(zhì)應對困難挑戰。 責任心：成功源于責任，堅信責任讓我們走得更遠(yuǎn)。企業以鑄造高質(zhì)精(jīng)品工程、建設美好生活家園為(wèi)使命，員工以企業發展目标為(wèi)使命，實現共榮共赢。 Loyalty: The enterprises must be loyal to the party and state, and must be loyal to customers and employees. The employees must be loyal to the enterprise, career and family, which we would feel grateful. We will devote ourselves to building a harmonious family which fit in with the needs of the society. In this family, enterprises will work together, the employees will cooperate of one mind. Confidence: Never be conceited inprosperity, we strive toward high goals. Never be discouraged in adversity, we code with the difficulties and challenges with full of enthusiasm and passionate spirit. Responsibility: Success grows out of responsibility. Our enterprise insists on "build high quality engineering to build a beautiful homeland" as our mission, our employees insist on the enterprise's development goal as mission, so the enterprise and employees achieve co-prosperity and all-win. We firmly believe that responsibility let us go further. 企業精(jīng)神 誠信、務(wù)實、創新(xīn)、和諧 精(jīng)誠所至、金石為(wèi)開，誠至則緻遠(yuǎn)；真抓實幹、力求實效，實至則事成； 與時俱進、銳意進取，創新(xīn)則持久；和衷共濟、攜手同行，和諧則共赢。 企業宗旨 高質(zhì)建華廈、誠實樹巨匠 建一項工程、樹一座豐碑，拓一片市場、交一方朋友 企業願景 客戶放心的合作(zuò)夥伴，員工安(ān)心的第二家園，社會認同的一流企業 Reliable partner for customers,second home for our emplorees,top corporstion for society.